Owner / Partner / Chief Strategy Officer • November 2023 – Present
We created Redemption Branding save brands. To save them from the pressure to not be true to themselves and even to truth itself. To save them from bad sales, irrelevant content, and unengaging videos. To save brands from distractions that hinder moving consumers to action. And we saved ourselves. We’re branding / advertising / marketing / you-name-it executives who saved ourselves by creating an environment that thrives on truth and building brands.
EVP | Digital Creative • January 2011 – October 2023
Executive digital creative strategy, leadership, and new business. Tombras — a full-service ad agency with 460+ employees and $550 million in annual billings — is an Ad Age Agency A-Lister, one of Adweek’s Fastest Growing Global agencies, and one of the largest independent agencies in the U.S. As a senior leader of the agency, I also helped lead new business efforts, orchestrating proposals, speculative creative, and presentations as well as managing the Tombras brand materials, identity, guidelines, and website, and coordinating all industry awards efforts. Additionally, I conducted new employee orientation sessions to ensure the newest staffers started at the agency on the right foot, fully aware of its history, work, culture, values, and ethos. Finally, I continued to serve in the various operations and overall agency management capacities detailed below.
Senior VP | Director – Tombras Interactive • October 2006 – December 2010
I started and grew the digital division of Tombras into a national industry leader and award-winner. I was responsible for creating and managing the digital products and services offered by the agency, including new business, the creation and implementation of process protocols, staff supervision, recruitment of digital creatives and developers, and overall operations. Tombras Interactive was a catalyst for unprecedented growth and became fully integrated into the agency in 2010 when we rebranded under our ethos of Connecting Data & Creativity for Business Results®.
Vice President / Account Supervisor • January 2005 – October 2006
Duties were similar to those listed below. Additional responsibilities included involvement in the overall strategy, management and operations of the agency, specifically creative, and interactive. This included serving on the Interactive Committee, assisting with creative staff assignments to clients and projects, analysis of creative staff billable and non-billable time, coordination of creative training, and management of the agency reel and portfolio.
Account Supervisor • January 2002 – December 2004
Promoted from previous position after one-and-a-half years of service. Out of a staff of approximately 40 individuals, I was one of five account supervisors. While I continued to perform the duties listed below, additional responsibilities included account group leadership, development and staff management, revenue forecasting, directing the agency’s public relations and self-promotion efforts, co-chairing the Account Services Training Program, and serving on the agency’s New Business Committee.
Senior Account Executive • May 2000 – December 2001
Transitioning my career to an advertising agency focused my work on creative advertising and brand material in all media. Stepping up into a senior-level role, I received more management-based responsibilities, including strategic account planning, new business development, and the management of various creative and media buying teams.
Account Executive • January 1996 – May 2000
Promoted from previous position after one year of service. Shifting from a role that was focused primarily on execution, I consulted with companies regarding their public relations and marketing programs. I managed most of the firm’s advertising accounts and served as account executive for three of the firm’s most long-term clients. Founded in 1981, Ackermann is a Top 100 PR Firm, according to rankings published by PR Week magazine. Clients represented the consumer goods, entertainment, financial, healthcare, not-for-profit, sports marketing, telecommunications, and tourism industries.
Assistant Account Executive • January 1995 – December 1995
Wanting to get into agency work and move closer to family, I relocated to Knoxville after securing this PR firm position. I worked closely with a senior officer of the firm, coordinating special event logistics, implementing public relations and marketing plans, and learning the basics of agency operations and client management.
Public Relations Specialist • May 1993 – December 1994
I was offered this in-house, entry-level position at this telecom giant two days before graduating from college. Responsible for the public relations, advertising, and marketing support in 10 states, I developed advertising and direct mail campaigns, brochures, marketing campaign materials, and news releases. I served as editor of a regional newsletter and copywriter for the corporate newsletter, co-taught the Company’s Effective Business Writing course, and served as a board member for the Little Rock chapter of the Public Relations Society of America. ALLTEL is now owned by AT&T.
Bachelor of Arts Degree • May 1993 • College of Arts + Sciences » Public Relations Major » Advertising Minor
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